BakPhysio is committed to empowering back pain sufferers, fitness enthusiasts and healthy lifestylers to relieve back pain and stiffness and maintain their spinal health. Their vision is to relieve back pain and maintain spinal health by producing simple self-help devices, such as BakBalls and NeckRest, and educational material such as the back pain self-help book, Beating Back Pain. For over a decade, BakPhysio's dedicated team has built on this foundation and their products have made a difference in hundreds of thousands of people's lives.

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