Since its establishment in 1987, the core principles behind lavera, meaning truth, are pioneering spirit, a passion and deep conviction that true care for skin and hair is found solely in nature. Unlocking the effective secrets and extracting and refining the best from nature, transforming it into active substances has been vision of the brand's founder Thomas Haase from the beginning. The aim was to produce natural cosmetics geared to the customer desires, establish them worldwide in the market and make them available to everyone.