The only fluoride toothpaste I can find that doesn't give me mouth ulcers. I have salicylate intolerance and other allergies. I had resorted to brushing with water which was a bit rough on my gums. The toothpaste really is PLAIN and cleans my teeth really well without any nasty side effects.

This is pretty much the only mint-free toothpaste with fluoride on the market. All the others seem to think that people who have sensitivities/allergies don't want fluoride (WRONG). It does the job well and I'm very glad it exists.